If you’ve ever owned a smartphone, these stages of becoming addicted to an app might sound a bit too familiar. If at any time while you’re reading this you find yourself relating to one at the present moment, please proceed to stage 8 for the sake of your wallet, time, and sanity.
1. Sounds interesting, I’ll download it. You’ve been browsing through the app store for 10 minutes now, wondering when your pizza that’s in the oven will be done yet. You stumble across a fun looking game with cute cartoons and a high user rating. You look up to the oven clock. It reads: “9:00”. You think, might as well. You download the app to make the time pass.
2. I like playing this game, every once in a while. During every break at work, as you browse through your phone, you may open it a few times and play it a bit. You will leave and come back to it periodically, trying not to ruin the app’s fun-meter by playing it too often.
3. This game is my life. Every second you can spare is put into this game. You have become invested in how the game ends up and the competitiveness in you begins to gradually rise. You have to get to the next level. You have to beat this game. You can’t waste time eating anymore, the game is too important.
4. I’m considering the in-app purchases. To make this game go faster and to get those cool upgrades, you will consider buying the in-app purchases. You will try to convince yourself that this purchase is worth it because “it’s only a few dollars”, but your inner conscious wins you over and you avoid purchasing anything.
5. I’m gonna get the in-app purchase. You ignore your inner conscious and purchase a cool upgrade.
6. No sleep, just play. Now that you have put real money into this game, you cannot lose this game or give up on it. You must put all your time and energy into it. There is no more time for you to sleep because you spend every waking hour playing this game.
7. I’m bored now, I’ve practically beat the game. You’ve finally played this game for a solid month without stopping. You have beat the game. Now you are bored with it and begin to forget that it is still on your phone because there is no sense opening up the game that you have already beat.
8. Delete it. It’s now been five weeks since you last opened the app, you have finally decided that it’s time to delete it off of your phone to save space. You have a final moment of sentimentality before removing it forever…only to download the second version.